The Definitive List of Every Unicorn Beauty Product You Can Possibly Buy (2024)

Whether you love it or are totally perplexed by it, unicorn-inspired beauty is having a serious moment. Technically, one can categorize anything pastel, holographic, or Lisa Frank-inspired as part of the “unicorn” universe, which means that beauty enthusiasts have had a lot of fun living out their elementary school fantasies via hair color and makeup products. After all, since unicorns aren’t actually real, no one can tell us that they don’t wear vivid purple lipstick or have pale blue streaks in their manes.

It also means that beauty companies are eager to get in on the action, releasing countless unicorn-y products from brushes to palettes to colors. It was a trend practically tailor-made for the crafty folks at Etsy; if you search “unicorn beauty,” you’re rewarded with a plethora of of handmade lip balms and glitter shadows. Oh, and we won’t even mention the whole Frappuccino thing. There’s nothing wrong with a little sparkle, so here are all the unicorn products you can smear on your face.

Too Faced changed the unicorn game with its uber-popular “Unicorn Tears” La Crème Lipstick, a holographic shade-shifter that basically broke the internet when it launched.

Actually, Too Faced has TWO unicorn lip colors in its lineup; they added the orchid-hued Unicorn to their Melted Matte line.

Tarte got in on the fun too, releasing a whole “Make Believe in Yourself” line, including this holographic eyeshadow palette.

These unicorn makeup brushes … ahem, magic wands … are pretty cute.

Winky Lux has its own version of Unicorn Tears, but theirs is a sheer, sparkly holo gloss.

Remember glitter gel? Brooklyn’s FCTRY line does, but they call theirs Unicorn Snot. It comes in a variety of colors, perfect for when you want to reconnect with your unicorn-loving elementary school self.

Any self-respecting unicorn knows skincare is important. Apparently, unicorns prefer a watery serum, like this one from Farsàli.

Tons of smaller brands have their own unicorn wares to sell. Focalluré is one such brand, what with these cruelty-free pastel brushes that might look like toys but are actually super soft makeup brushes.

Want to channel your favorite My Little Pony? Get this Unicorn Sweat highlighter, a little piece of candy-colored heaven. If it looks strikingly similar to the rainbow highlighter that's because... it does. But that doesn't mean it can't make you glisten with unicorn sweat.

You know what unicorns do? They shimmer, dammit! Birchrose & Co.’s adorable Unicorn Dust Glow Serum is supposed to give you “a glow as rare as a unicorn” with its iridescent lilac sheen.

Lime Crime’s lipstick line is actually just called Unicorn Lipstick, because of course it is. This mauve brown shade is called Choker and it has pearlescent flecks while the tube is imprinted with the brand's signature holographic unicorn.

Lime Crime also offers an intensely glittery Diamond Crusher “Lip Topper” called Black Unicorn that will make your mouth sparkle like an imaginary creature. In addition to their unicorn lippies, they also sell Unicorn Hair, a semi-permanent hair color line with shades named “Pony” and “Sext.”

Blind all your mythical foes with this Dark Unicorn body glitter, which can be worn on your face, limbs, and even in your hair.

It’s not explicitly unicorn-themed, but Anastasia Beverly Hill’s iconic Moonchild palette does give off some otherworldy vibes.

Not a fan of shimmer on your face? No big deal —you can pretend to be a pretty horned pony with this gleamy nail polish duo from Nails Inc.

Every beautiful unicorn needs a bath once in awhile. EarthsRawBeauty’s good-for-you rainbow “Believe in Magic” soap went viral on Instagram, probably because it’s so darn whimsical it’s hard not to say “Aww!” when you see it.

How did we even get to peak unicorn though?

1. There's Already a Unicorn Frappuccino Hair Tutorial, Because Obviously
2. This Makeup Artist Turned Her Husband into a "Manicorn"
3. Christian Louboutin Now Makes “Unicorn Boots” That CHANGE COLOR When You Touch Them